When people think of sales, especially real estate, they often imagine someone with a silver tongue, relentless confidence, and a knack for persuasion. But the truth is, anyone can become an expert in sales. You don’t need to be a natural-born closer, you just need to be genuinely curious and care about people.

Sales is, at its core, about building relationships and having meaningful conversations. It's about listening—truly listening, to someone’s story, their goals, and their challenges. Once you understand their motivation, your job becomes simple: help them find what they’re looking for.

In real estate, we’re essentially matchmakers. We’re not selling homes, we’re connecting people to the right fit. The magic happens when we understand someone’s needs so well that the solution becomes obvious.

If you have the passion to ask the right questions and the curiosity to understand someone deeply, you already have what it takes to succeed in this business. It’s not about being pushy. It’s about being present, human, and helpful.